PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN

Authors

DOI:

https://doi.org/10.31571/gervasi.v9i1.7283

Abstract

Tujuan PKM adalah peningkatan pengetahuan dan keterampilan kompetensi content discovery pelaku UMKM makanan di Kota Pontianak dengan metode pelatihan dan demonstrasi. Hasil menunjukkan mayoritas masing-masing use behavior, engagement, dan seo adalah users; likes and shares; keyword ranking dan backlinks. Company revenue ROI rerata 10-40%, cost per acquisition rendah, mayoritas new leads generated menengah kebawah, existing leads nurtures dan conversions dengan Instagram dan whatsapp. Terbatas suggested variations, monthly search volume and competition metrics, dan low-hanging fruit terms. Monthly organic search traffic dan domain authority score distribution by traffic rendah, average time on site 1-5 menit, estimated number of top keywords maksimum 7 tanpa estimated number of backlinks. Sebagian besar terbatas komunikasi/partisipasi industri karena hanya menguasai pemasaran online mendasar, atau menengah dengan website/media sosial. Website site traffic terbatas dengan rerata 2-7 menit, tetapi sudah secure, navigatable, mobile-friendly, Instagram post and story sebagai top pages, organic walaupun sebagian tidak ada referral dan direct.

Downloads

Download data is not yet available.

Author Biography

Nurliza Nurliza, Universitas Tanjungpura

Program Studi Agribisnis, Fakultas Pertanian

Downloads

Published

2025-04-30

How to Cite

Nurliza, N. (2025). PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 9(1), 139–151. https://doi.org/10.31571/gervasi.v9i1.7283

Issue

Vol. 9 No. 1 (2025): GERVASI: Jurnal Pengabdian Kepada Masyarakat

Section

Articles

License

Copyright (c) 2025 Nurliza Nurliza

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC BY-SA 4.0) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors should sign the copyright transfer agreement when they have approved the final proofs sent by GERVASI prior to the publication.