PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN

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DOI:

https://doi.org/10.31571/gervasi.v9i1.7283

Abstract

Tujuan PKM adalah peningkatan pengetahuan dan keterampilan kompetensi content discovery pelaku UMKM makanan di Kota Pontianak dengan metode pelatihan dan demonstrasi. Hasil menunjukkan mayoritas masing-masing use behavior, engagement, dan seo adalah users; likes and shares; keyword ranking dan backlinks. Company revenue ROI rerata 10-40%, cost per acquisition rendah, mayoritas new leads generated menengah kebawah, existing leads nurtures dan conversions dengan Instagram dan whatsapp. Terbatas suggested variations, monthly search volume and competition metrics, dan low-hanging fruit terms. Monthly organic search traffic dan domain authority score distribution by traffic rendah, average time on site 1-5 menit, estimated number of top keywords maksimum 7 tanpa estimated number of backlinks. Sebagian besar terbatas komunikasi/partisipasi industri karena hanya menguasai pemasaran online mendasar, atau menengah dengan website/media sosial. Website site traffic terbatas dengan rerata 2-7 menit, tetapi sudah secure, navigatable, mobile-friendly, Instagram post and story sebagai top pages, organic walaupun sebagian tidak ada referral dan direct.

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Author Biography

Nurliza Nurliza, Universitas Tanjungpura

Program Studi Agribisnis, Fakultas Pertanian

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Published

2025-04-30

How to Cite

Nurliza, N. (2025). PELATIHAN CONTENT DISCOVERY ONLINE MARKETING PELAKU UMKM MAKANAN. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 9(1), 139–151. https://doi.org/10.31571/gervasi.v9i1.7283

Issue

Vol. 9 No. 1 (2025): GERVASI: Jurnal Pengabdian Kepada Masyarakat

Section

Articles

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Copyright (c) 2025 Nurliza Nurliza

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