Prompt Engineering sebagai Diskursus Epistemik: Analisis Relasi Kuasa–Pengetahuan dalam Sistem AI Generatif
DOI:
https://doi.org/10.31571/sosial.v13i2.10742Keywords:
AI generatif, Prompt Engineering, Relasi Kuasa-PengetahuanAbstract
Prompt engineering sering dipahami sebagai proses komunikasi operasional berupa instruksi teknis merancang perintah agar sistem AI generatif memberikan pola respon yang relevan dan kontekstual. Produksi pengetahuan yang muncul pada sistem kecerdasan berbasis LLM ini menggeser model praktik epistemologis yang representasional menjadi interaktif dan dialogis. Penelitian ini bertujuan untuk menganalisis prompt engineering bukan sekadar sebagai alat operasional teknis dari sistem AI generatif, melainkan sebagai praktik diskursif yang membentuk kemungkinan interaksi ko-konstruktif antara manusia dengan AI melalui sistem bahasa dalam pembentukan pengetahuan itu sendiri. Dengan menggunakan pendekatan kualitatif melalui studi kepustakaan pada pemikiran diskursus Michel Foucault, penelitian ini menganalisis bagaimana struktur prompt menjadi praktik kuasa yang menentukan produksi makna serta mereproduksi pola diskursif tertentu. Hasil penelitian menunjukkan adanya dinamika diskursus epistemik dari interaksi manusia-AI generatif berupa relasi kuasa-pengetahuan yang beroperasi dalam jejaring diskursus yang mengendalikan produksi pengetahuan dan makna secara terstruktur dan saling mempengaruhi antara manusia dengan AI generatif.
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