ANALISIS DAMPAK MEDIA SOSIAL TERHADAP PERILAKU PENYEBARAN HOAKS MAHASISWA: STUDI FENOMENOLOGI DI STKIP MELAWI
DOI:
https://doi.org/10.31571/edukasi.v23i2.8841Keywords:
hoaks, literasi digital, media sosialAbstract
Penelitian ini menganalisis dampak media sosial terhadap perilaku penyebaran hoaks di kalangan 20 mahasiswa STKIP Melawi melalui pendekatan fenomenologi. Hasil penelitian mengungkapkan tiga faktor utama: (1) rendahnya literasi digital (90% partisipan kesulitan membedakan hoaks), (2) faktor psikososial (75% partisipan mengaku malas verifikasi karena cognitive laziness), dan (3) pengaruh algoritma (80% partisipan terpapar echo chamber). Observasi partisipatif menunjukkan budaya share-first-verify-later didorong oleh tekanan sosial (68% kasus) dan keterbatasan infrastruktur digital (65% partisipan mengandalkan internet lambat). Temuan ini memperkuat teori uses and gratifications dengan menunjukkan bahwa motivasi validasi sosial (72% partisipan) menjadi pendorong utama penyebaran hoaks. Penelitian merekomendasikan integrasi kurikulum literasi digital berbasis studi kasus, pelatihan verifikasi informasi, dan kolaborasi dengan platform media sosial. Implikasinya, solusi efektif harus menggabungkan pendekatan teknologis, edukatif, dan psikososial untuk membangun ketahanan informasi di perguruan tinggi pedalaman.
Downloads
References
Amo, D. A., Romero, L., & Borja, G. (2022). Social Media And Misinformation: The Role Of Echo Chambers In The Spread Of Hoaxes. Journal Of Information Technology & Politics, 19(3), 245–260.
Arifianto, A., & Surwandoro, S. (2023). Share-First-Verify-Later Culture In Indonesia: A Threat To Digital Literacy. Asian Journal Of Communication, 33(2), 178–195.
Braun, V., & Clarke, V. (2006). Qualitative Research in Psychology Using thematic analysis in psychology Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101. http://www.tandfonline.com/action/journalInformation?journalCode=uqrp20%5Cnhttp://www.tandfonline.com/action/journalInformation?journalCode=uqrp20
Brinkmann, S. (2018). The interview. In The SAGE Handbook of Qualitative Research (5th ed., pp. 576-599). SAGE Publications Ltd.
Chou, W. S., Sciences, P., Cancer, N., Oh, A., Sciences, P., Cancer, N., Klein, W. M. P., Sciences, P., & Cancer, N. (2020). Addressing Health-Related Misinformation on Social Media. 320(23), 2417–2418. https://doi.org/10.1511/2017.105.6.372
Cinelli, M., Francisci, G. De, Galeazzi, A., & Quattrociocchi, W. (2021). The echo chamber effect on social media. https://doi.org/10.1073/pnas.2023301118/-/DCSupplemental.y
Creswell, J. W., & Poth, C. N. (2018). Qualitative Inquiry & Research Design Choosing Among Five Approaches 4th Edition. sa.
Friggeri, A., Eckles, D., & Cheng, J. (2014). Rumor Cascades. 101–110.
Gurevitch, M. (1949). Uses and gratifications research.
Handayani, F., & Suryadi, K. (2022). Digital divide in rural Indonesia: Challenges for higher education. Journal of Educational Technology and Society, 25(1), 89–102.
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. SAGE Publications Ltd.
Nasrullah, R. (2021). Media Sosial dan Transformasi Komunikasi. Kencana Prenada Media Group.
Noble, H., & Smith, J. (2015). Issues of validity and reliability in qualitative research. In Evidence-Based Nursing.
Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research. Administration and Policy in Mental Health and Mental Health Services Research, 42(5), 533–544. https://doi.org/10.1007/s10488-013-0528-y
Pennycook, G., & Rand, D. G. (2019). Who falls for fake news ? The roles of bullshit receptivity , overclaiming , familiarity , and analytic thinking. May 2018, 1–16. https://doi.org/10.1111/jopy.12476
Pennycook, G., & Rand, D. G. (2021). The Psychology of Fake News. Trends in Cognitive Sciences, 25(5), 388–402. https://doi.org/10.1016/j.tics.2021.02.007
Pratama, A. ., & Aliyyah, R. R. (2020). Digital literacy gaps among university students in rural Indonesia. Journal of Further and Higher Education, 44(8), 1125–1139.
Putra, I., & Andriyani, A. (2023). Hoax vulnerability among Indonesian university students: A qualitative study. Asian Journal of Social Science, 51(1), 45–62.
Setiawan, D., & Haryono, T. (2022). Hoax propagation in Indonesia: The role of social media and youth. Journal of Southeast Asian Studies, 53(2), 234–250.
Spradley, J. P. (2016). Participant Observation. Illinois: Waveland Press.
Vosoughi, S., Roy, D., & Aral, S. (2018). news online. 1151(March), 1146–1151.
Whiting, A., Williams, D., Whiting, A., & Williams, D. (2015). Why people use social media : a uses and gratifications approach. https://doi.org/10.1108/QMR-06-2013-0041
Downloads
View: 173
Download: 161
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Septian Peterianus, Lilian Slow; Dendi Tri Suarno; Kasihani Lestari
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Authors who publish in this journal agree to the following terms:
- Authors retain copyright and grant the journal the right of first publication with the work simultaneously licensed under a Creative Commons Attribution License (CC-BY-NC) that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
